KUMD Underwriters
KUMD Underwriters
UNDERWRITING DELIVERS A GREAT AUDIENCE

Program underwriting offers two principal benefits: very effective marketing for your company and proven increases in sales/exposure. Underwriting mentions create a positive image of your business with our listeners, which greatly influence their purchasing habits!  National studies have shown that listeners not only build a more positive image of a company that underwrites on public radio (86%)*; they are more likely to purchase goods and services from that company (26%)*.
Underwriting also shows listeners that your business is a responsible corporate citizen because you support community services that add to the quality of life for area residents.
* Audience 98, Audience Research Analysis


THIS IS THE AUDIENCE YOU WANT TO REACH!!

AGE:  KUMD's target audience is 18 to 55 years old.  Our core audience is 35-64 years old.
INCOME:  Almost 57% of our listeners have family incomes greater than $50,000.  Over 27 % have family incomes over $75,000!!  This is a VERY wealthy demographic for our market.
CAREER: Over 60% of our members are in either professional or educational occupations, or are business owners.
EDUCATION: Almost 60% of our listeners have at least a college degree. Listeners are twice as likely to have advanced degrees than the average for this market.
WHO THEY ARE: Our listeners are affluent, well educated individuals who are involved in their community.  The are far more likely to vote and more likely to be members of civic/service clubs and community groups. They are discriminating, and are more likely to be environmentally conscious and aware of the importance of shopping locally and supporting the local economy.

Current KUMD Underwriters
 
Name

City

Alakef CoffeeDuluth
Bayfront Reggae FestivalDuluth
Bluefin BayTofte
Builders CommonwealthDuluth
CF Design LTDDuluth
Chester Creek Cafe
Duluth
College of St. Scholastica Duluth
Donald Holm Construction Duluth
Duluth Transit Authority - DTA Duluth
The Electric Fetus
Duluth
Energy PlusDuluth
Foster Jacobs & JohnsonDuluth
Giants Ridge Biwabik
Great Northern Music Duluth
Hartley Nature CenterDuluth
Highway 61 Folks Festival Duluth
Homegrown Music Festival
Duluth
Iron Range Resources
Eveleth
Ironworld Discovery Center Duluth
Kolar Auto WorldDuluth
Krenzen Indoor Auto Mall Duluth
Lake Superior CollegeDuluth
Lake Superior MagazineDuluth
Lakewalk Surgery
Duluth
Lavender Magazine
Minneapolis
Licari Larsen & CompanyDuluth
Lindquist & CompanyDuluth
Lutsen Mountain Corporation Tofte
Members Co-op Credit UnionDuluth
Mike Rosenzweig of RBC Dain RauscherDuluth
Miller Hill Subaru Duluth
Minnesota Power Duluth
New Scenic Cafe Duluth
Northern Lights BooksDuluth
Pizza LuceDuluth
Relf Optical Duluth
Security Jewelers Duluth
Share Advantage Credit UnionDuluth
The Ski Hut Inc. Duluth
South Pier Inn
Duluth
TCF Bank
UMD, Duluth
Two Harbors Folk FestivalDuluth
Upper Lakes Foods Inc Duluth
Whole Foods Co-op Duluth
Widdes Trailer Sales Duluth
Wintergreen Designs
Duluth, Ely
WLSSD Duluth
Yarn Harbor
Duluth