UNDERWRITING DELIVERS A GREAT AUDIENCE Program underwriting offers two principal benefits: very effective marketing for your company and proven increases in sales/exposure. Underwriting mentions create a positive image of your business with our listeners, which greatly influence their purchasing habits! National studies have shown that listeners not only build a more positive image of a company that underwrites on public radio; they are more likely to purchase goods and services from that company. Underwriting also shows listeners that your business is a responsible corporate citizen because you support community services that add to the quality of life for area residents. THIS IS THE AUDIENCE YOU WANT TO REACH!! AGE: KUMD's target audience is 18 to 55 years old. Our core audience is 35-64 years old. INCOME: 58% of our listeners have family incomes greater than $50,000. Over 29 % have family incomes over $75,000!! This is a VERY wealthy demographic for our market. CAREER: Over 60% of our members are in either professional or educational occupations, or are business owners. EDUCATION: Over 80% of our listeners have at some college education. Listeners are twice as likely to have advanced degrees than the average for this market. WHO THEY ARE: Our listeners are affluent, well educated individuals who are involved in their community. The are far more likely to vote and more likely to be members of civic/service clubs and community groups. They are discriminating, and are more likely to be environmentally conscious and aware of the importance of shopping locally and supporting the local economy. |