KUMD Underwriters
KUMD UNDERWRITERS



UNDERWRITING DELIVERS A GREAT AUDIENCE


Program underwriting on KUMD offers two principal benefits: very effective marketing for your company and proven increases in sales/exposure. Underwriting mentions create a positive image of your business with our listeners, which greatly influence their purchasing habits!  National studies have shown that listeners not only build a more positive image of a company that underwrites on public radio; they are more likely to purchase goods and services from that company. Underwriting also shows listeners that your business is a responsible corporate citizen because you support community services that add to the quality of life for area residents. 

THIS IS THE AUDIENCE YOU WANT TO REACH

AGE: KUMD's target audience is 18 to 55 years old.  Our core audience is 35-64 years old.
INCOME: 58% of our listeners have family incomes greater than $50,000. Over 29 % have family incomes over $75,000!! This is a VERY wealthy demographic for our market.
CAREER: Over 60% of our members are in either professional or educational occupations, or are business owners.
EDUCATION: Over 80% of our listeners have at some college education. Listeners are twice as likely to have advanced degrees than the average for this market.
WHO THEY ARE: Our listeners are affluent, well educated individuals who are involved in their community. The are far more likely to vote and more likely to be members of civic/service clubs and community groups. They are more likely to be environmentally conscious and aware of the importance of shopping locally and supporting the local economy.

For more information about KUMD underwriting, contact: 
Ira "Mimmu" Salmela,
KUMD Director of Development
Email: isalmela@kumd.org
Phone: (218) 726-8431




CURRENT KUMD UNDERWRITERS
Name


City
Alakef Coffee
Duluth
Bayfront Reggae Festival
Duluth
Beaners Central

Duluth
Big Top Chautauqua

Washburn
Boundary Waters Blues Festival

Ely, MN
Burrito Union

Duluth, MN
Chester Creek Cafe

Duluth
Club Saratoga

Duluth
Clyde Iron 

Duluth
College of St. Scholastica
Duluth
Continental Ski and Bike

Duluth
CPL Imaging

Duluth
Crossing Borders Studio Tour

Duluth
Duluth Art Institute 
Duluth
Duluth Grill 
Duluth
Duluth Teachers Credit Union

Duluth
Duluth Transit Authority - DTA
Duluth
Dylan Days Benefit Concert

Richfield
The Electric Fetus

Duluth
Energy Plus
Duluth
First Avenue

Minneapolis
Fitger's Brewhouse

Duluth
Glensheen Festival of Fine Art and Craft 

Duluth
Grandma's Restaurants
Duluth
Hartley Nature Center
Duluth
Harvest Festival and Energy Fair 

Duluth 
Highway 61 Folks Festival
Duluth
Homegrown Music Festival
Duluth
Hungry Jack Lodge

Grand Marais
Jade Presents

Fargo
Jeff Frey Photography

Duluth 
Knife River Music Festival

Two Harbors
Krenzen Auto Mall

Duluth
Lake Avenue Cafe

Duluth
Lake Superior College
Duluth
Lake Superior Magazine
Duluth
Lakewalk Surgery Center

Duluth
Lindquist & Company

Duluth
Lutsen Mountains

Lutsen, MN
Marshall School 
Duluth 
Miller Hill Subaru
Duluth
Minnesota Power
Duluth
New Scenic Cafe
Duluth
Northern Waters Smokehaus

Duluth
On The Limit 
Duluth
PACT TV

Duluth
Park Point Art Fair
Duluth 
Pizza Luce
Duluth
Perfect Duluth Day

Duluth
Porcupine Mountain Music Festival
Ontonagon
RBC Dain Rauscher
Duluth
Reader Weekly 

Duluth 
Relf Eyecare Specialists

Duluth
Sacred Heart Music Center

Duluth
Security Jewelers
Duluth
The Ski Hut Inc.
Duluth
Sound Unseen Film Festival

Duluth
Star Creative

Duluth
Summit Real Estate

Stillwater
Superior Choice Credit Union

Superior, WI
Trail Center Lodge

Grand Marais, MN
Transistor Magazine

Duluth
Twin Ports Bridge Festival

Duluth
Tycoons Alehouse & Eatery
Duluth
UMD Alworth Institute

Duluth 
UMD Earth Club

Duluth
UMD Library

Duluth
UMD Music Department

Duluth 
UMD Office of Sustainability

Duluth
UMD Planetarium

Duluth
UMD Stores

Duluth
UMD Theatre
Duluth
UMD Tweed Museum of Art

Duluth
Waters of Superior 

Duluth
Whole Foods Co-op
Duluth
Winnipeg Folk Festival

Winnipeg
WLSSD
Duluth
Yarn Harbor

Duluth
Zeitgeist Arts Cafe

Duluth