UNDERWRITING DELIVERS A GREAT AUDIENCE
Program underwriting on KUMD offers two principal benefits: very effective
marketing for your company and proven increases in sales/exposure.
Underwriting mentions create a positive image of your business with our listeners, which greatly influence their purchasing habits! National
studies have shown that listeners not only build a more positive image
of a company that underwrites on public radio; they are more
likely to purchase goods and services from that company.
Underwriting also shows listeners that your business is a
responsible corporate citizen because you support community services
that add to the quality of life for area residents.