Green Visions: "the purpose of the ordinance is to vex us"

Nov 27, 2019

Credit Lynn Friedman/Flickr

Sad, but true.

For decades, hundreds of thousands of dollars have been spent to educate us about the three Rs: reduce, reuse, and recycle.

And yet, in spite of it all, what does it take to change our behaviour.

A nickel.

 "What researchers found when they examined the data was that consumers are less motivated by emotional appeals to save the environment and more by the impact on their pocketbook—even when it’s just a few cents."

You can read more about the science in How Behavioral Science Solved Chicago’s Plastic Bag Problem, published recently in Politico magazine.

What researchers found when they examined the data was that consumers are less motivated by emotional appeals to save the environment and more by the impact on their pocketbook—even when it’s just a few cents.